Muscat Port waterfront transformation begins

A project to transform the waterfront of Muscat, Oman, into a major tourism hub with attractions, recreational amenities, a mall, hotels and docking facilities for cruise ships and yachts was officially launched.  Al Sultan Qaboos Waterfront Project will include business and residential zones, a destination mall, six hotels (including three-, four- and five-star), recreation amenities and tourist attractions.
Developer Omran said the 64-hectare site will blend traditional Omani heritage and aesthetics with modern technology, and a focus on sustainability and harmony with the environment.
The Souq al Mina will be a core public aspect of the development, becoming the home for more than 80 shops, restaurants and cafes that reflect Oman’s cultural heritage with contemporary aesthetics.
Mina Al Sultan Qaboos Waterfront is expected to establish itself as a premier destination in Oman, and the gateway to the growth of the country's tourism industry over the next 20 years and beyond.
Works are scheduled to begin in the second quarter of 2017. The development will take place in four phases. Phase one, set for completion by 2020, will set in place the regeneration of the historic former port area into a tourism gateway.
It is intended that the Mina Al Sultan Qaboos Waterfront will become a cruise hub, with more than 100 calls a year and the opportunity for homeporting.
Zahara Tours, one of the leading tour operators and ground handlers working with the cruise industry, has met with the master developers to provide views on improvement for better cruise handling, ceo Gautam Broota told Seatrade Cruise News.
'I hope to see them develop to international standards as the development works progress,' he said.
Zahara Tours has received assurance it won't face operational problems in managing cruise calls during the works, and Broota plans to keep cruise lines posted.
Eventually, he said, 'it will be a wonderful port destination and Muscat city will offer an enhanced value' for cruise ship visitors.


ONTDEK DE WONDEREN VAN DE WERELD EN LAAT UW REISWENSEN UITKOMEN MET DE EERSTE WERELDCRUISE VAN MSC CRUISES

 De MSC Magnifica zal een unieke wereldcruise van 119 dagen gaan maken naar 49 unieke bestemmingen verspreid over 6 continenten.

Als bedrijf is MSC Cruises toegewijd om haar reizigers speciale en unieke ervaringen te laten beleven. Om deze reden hebben wij deze unieke wereldcruise samengesteld’, zegt MSC Cruises’ Chief Executive Officer Gianni Onorato. “Als één van de meest internationale cruiserederijen ter wereld is het creëren van een wereldcruise, welke het voor reizigers mogelijk maakt om met een cruise de wereld te ontdekken, een natuurlijk gevolg. Uiteraard hebben wij dit volledig in de stijl van MSC Cruises gedaan met het best mogelijk schip- MSC Magnifica- om optimaal van de reis te kunnen genieten.

Tijdens de 119 dagen durende wereldcruise zullen reizigers de meest historische havens, bruisende en kosmopolitische steden en exotische eilanden ter wereld aan doen. De MSC World Cruise biedt reizigers een cruise-ervaring om nooit te vergeten. De hoogtepunten van deze cruise zijn onder meer:

·         Exotische en onbekende bestemmingen:  Van de warmte van de archipel van Tonga en de heldere wateren van Bora Bora naar de bloeiende cultuur van Cartagena en de oase van Aqaba. MSC Cruises heeft 49 felbegeerde bestemmingen over de wereld geselecteerd waarvan een aantal alleen tijdens deze reis worden aangedaan. De MSC World Cruise biedt reizigers tevens de mogelijkheid om Nieuw -Zeeland, Fiji en de Malediven te ontdekken. Tevens zal er een reeks eilanden in de Caribbean worden aangedaan. 

 ·         Exclusieve en ongeëvenaarde ervaringen aan land: MSC Cruises gaat verder in haar belofte om authentieke ervaringen aan land aan te bieden welke voldoen aan ieders wens. Bijvoorbeeld snorkelen in de lagune van Moorea en een tour door Nga Bay Nationaal Park. Reizigers zijn in staat zichzelf onder te dompelen in de lokale cultuur en het beste van iedere bestemming te ervaren. Bovendien kunnen  reizigers  het beste van iedere bestemming te ontdekken met maar liefst 15 gratis  excursies.

          Echte ontdekking: Met een gemiddelde aanlegtijd van 13 uur per haven hebben reizigers meer dan genoeg tijd om iedere bestemming optimaal te leren kennen en te kunnen genieten van de lokale cultuur en activiteiten.

    Langer verblijf op begeerde bestemmingen: Op populaire bestemmingen met een breed scala aan activiteiten heeft MSC Cruises extra tijd ingepland zoals vier volle dagen in de Stille Oceaan, drie volle dagen in Los Angeles en drie volle dagen op Hawaï.

 ·         Kwaliteitservaring aan boord: Tijdens de reis van 118 nachten aan boord zal MSC Cruises er voor zorgen dat gasten zich nog meer thuis voelen dan op iedere andere cruise dankzij diverse kortingen aan boord waaronder op de wasservice. Ieder detail zal er voor zorgen dat het makkelijker is dan ooit om de reis van je leven te kunnen maken.

 In aanvulling op het brede scala van activiteiten aan boord zullen reizigers aan boord van de MSC Magnifica reizen in alle comfort en stijl. Het schip wat gebouwd is in 2010 heeft een meesterlijk ontwerp en ieder detail wat de cruiseschepen van MSC Cruises onderscheidt zoals het hoogste ratio balkonhutten, service van hoge kwaliteit, authentieke eetgelegenheden waaronder vier restaurants en 11 bars en een breed scala aan entertainment en recreactieve activiteiten. Van gastronomische restaurants waar gerechten met verse ingrediënten worden geserveerd tot entertainment van wereldklasse  met inbegrip van een casino, een panoramische discotheek, een 4D-bioscoop en nog veel meer. Reizigers zullen de aandacht voor ieder detail voelen, het handelsmerk van MSC Cruises.

 Hoewel er tal van activiteiten op zee zijn kunnen reizigers er ook voor kiezen om te ontsnappen naar een van de vele paradijzen aan boord. Zoals de MSC Aurea Spa met traditionele Balinese massages die nergens anders op zee gevonden kunnen worden, met daarnaast ook een sauna, Turks stoombad en een speciale kamer voor schoonheidsbehandelingen en thalassotherapie.

 Vanaf 14 november zullen MSC Voyagers Clubleden exclusief in staat zijn de MSC World Cruise te reserveren. De verkoop voor overige reizigers zal van start gaan op 14 december. Inscheping is mogelijk in Civitavecchia/Rome, Genua, Marseille en Barcelona. De MSC World Cruise is te boeken voor een vanafprijs van €12.499 p.p.

 MSC Voyagers Clubleden ontvangen  tijdens de speciale verkoopmaand boeken een gratis drankpakket wat gebruikt kan worden tijdens lunch en diner en de verdiende clubpunten zullen verdrievoudigd worden zodat zij direct kunnen genieten van de privileges welke de behaalde status met zich meebrengt.  Reizigers welke nog geen MSC Voyagers Clublid zijn maar wel in het bezit zijn van een loyaliteitskaart van een andere aanbieder kunnen een loyaliteitskaart ontvangen met dezelfde status of hoger dankzij het Status Match Programma. Voor meer informatie over de MSC Voyagers Club en het Status Match Programma, ga naar mscvoyagersclub.nl.

 Ontdek binnenkort meer over de MSC Magnifica en de MSC World Cruise op www.msccruises.nl


Fred. Olsen free upgrade

18 oktober 2016 Fred. Olsen Cruise Lines is offering guests a free upgrade to its ‘all-inclusive’ drinks package on a selection of its exotic fly-cruises in 2017/18, on bookings made in October 2016.


Damen Unveils Expedition Ship Design

Okt. 12 -2016 The Dutch Damen Shipyards Group has revelaed its design for an expedition cruise ship.

With Damen taking the lead, the design also draws on the skills and expertise of two additional parties: Expedition Voyage Consultants Ltd and the Danish Naval Architect firm, Knud E. Hansen. Damen has also collaborated with Expedition Voyage Consultants on the design. 

Damen Product Director Henk Grunstra said: “Bringing Knud E. Hansen onto the project team allowed us to benefit from their vast collective expertise in designing passenger ships- including the first ever expedition cruise ship. By combining Knud E Hansen’s portfolio including designs for more than 700 cruise vessels and the 6,000-plus ships that Damen has built over the years, you have quite a team at your disposal.”

The ship has been designed for expedition operations in both remote polar and tropical regions. “The vessel’s Polar Class 6 compliance and 30 days autonomous cruising capability ensure she is globally capable and able to tackle challenging, far-reaching itineraries,” said Grunstra. “Furthermore, the vessel’s design is prepared to comply with SOLAS’ Safe Return to Port requirements.”

A core philosophy of the design was to connect its passengers to the pristine environments in which the vessel will sail, said Damen, in a prepared statement.

"Whether sailing adjacent to remote Pacific atolls or sliding past towering Antarctic icebergs, passengers will take in the views on multiple viewing platforms that extend over the side or past the bow, providing the most spectacular vantage point of any expedition ship. Perched on the ship’s mast, a specially developed crow’s nest will aide visibility during ice navigation as well as give passengers a panoramic view over the surrounding landscape," the company said. 

The concept is for 115 passengers, and can be scalled to 200-plus passengers. 

Damen has selected a diesel-mechanical hybrid configuration for propulsion with medium speed engines. The service speed is 16 knots. 

Designed to be "battery ready," the vessel can be equipped with an energy storage battery system capable of various functions.


Royal Caribbean Orders Pair of Icon-Class LNG and Fuel Cell Powered Ships

Royal Caribbean Cruises has ordered new ships that will be powered by liquefied natural gas (LNG) and introduce the use of fuel cell technology, the company said in a statement. 
The ships will join the fleet of Royal Caribbean International. The company said it signed a memorandum of understanding with shipbuilder Meyer Turku for the new class of vessel under the project name "Icon." The vessels will be delivered in the second quarters of 2022 and 2024.
The company also said it will begin testing fuel cell technology on an existing Oasis-class ship in 2017, and will also run progressively larger fuel cell projects on new Quantum-class vessels being built in the next several years.
With Icon class, we move further in the journey to take the smoke out of our smokestacks," said Richard Fain, chairman and chief executive officer of Royal Caribbean Cruises, Ltd. "We are dedicated to innovation, continuous improvement, and environmental responsibility, and Icon gives us the opportunity to deliver against all three of these pillars."
The ships will be 5,000 passengers.  Fain said the new ships are in line with company's strategy of moderate capacity growth.
"Our guests expect us to push every envelope we can," said Michael Bayley, president and chief executive officer of Royal Caribbean International. "And on this new class of ship, we began by challenging ourselves to find a new approach to power and propulsion that is safe, reliable, and more energy-efficient than ever before."Source: Royal Caribbean International 


Holland America Bans Smoking on All Its Cruise Ship Balconies

Beginning January 2017, Holland America cruise line will ban smoking on all cabin balconies. "No smoking of any kind will be permitted on any stateroom verandah," according to a news release. "Smoking of cigarettes, cigars and pipes is already not permitted in any stateroom. The new policy has been announced to better align with guest wishes and health concerns." Holland America is the last major U.S. cruise line to enact the smoking ban; the most recent line to do so was Norwegian Cruise Line in November 2014. Royal Caribbean announced its smoking ban three years ago, followed by Carnival Cruise Line in July 2014. Holland America's no-smoking-on-balconies ban will roll out fleetwide over five months on a staggered schedule: January 2, 2017 -- Maasdam and Rotterdam January 3, 2017 -- Volendam January 4, 2017 -- Veendam, Zuiderdam and Noordam January 6, 2017 -- Nieuw Amsterdam January 7, 2017 -- Eurodam and Westerdam January 8, 2017 -- Koningsdam January 10, 2017 -- Zaandam January 13, 2017 -- Oosterdam April 26, 2017 – Amsterdam May 6, 2017 -- Prinsendam E-cigarettes and vaping devices are permitted in designated smoking areas, as well as inside passenger staterooms (but not on balconies). For cruisers still looking to smoke tobacco products onboard a Holland America ship, there are select areas where it's still permitted: Koningsdam -- Sea View (Retreat) Bar/Pool on port side and Sun Bar Maasdam -- Sea View (Retreat) Bar/Pool on starboard side; Sports Deck forward and aft of Crow's Nest on starboard side Veendam Volendam Zaandam Rotterdam -- Amsterdam -- Sea View (Retreat) Bar/Pool on starboard side; Sports Deck forward and aft of Crow's Nest on starboard side Noordam -- Sea View (Retreat) Bar/Pool on starboard side and the Oak Room Oosterdam -- Eurodam -- Zuiderdam -- Nieuw Amsterdam - Westerdam Sea View (Retreat) Bar/Pool on starboard side Prinsendam -- Sea View (Retreat) Bar/Pool on port side Nieuw Statendam (launching in fall 2018) -- Sea View (Retreat) Bar/Pool on port side and the Sun Bar Smoking-designated areas for active slot players will be located in all casinos except Oosterdam and Eurodam, which have entirely smoke-free casinos. The penalty for disobeying the new ban? "Any guest who smokes inside staterooms or verandahs in violation of our policy will be charged a $250 cleaning fee per day of violation and will risk being removed from the ship for repeated violations," Source: HAL


Shell and Carnival Corp. signed a framework agreement about liquefied natural gas (LNG

 Sept. 2016 Shell Western LNG (Shell) has signed a framework agreement to provide marine liquefied natural gas (LNG) to next-generation, LNG-powered cruise ships owned by Carnival.The two vessels, the world’s first fully LNG-powered cruise ships, will be launched under Carnival’s AIDA Cruises and Costa Cruises brands by 2019. Equipped with dual-fuel engines the ships feature Carnival’s next-generation green cruising ship design and are planned to be deployed in the northwest European and Mediterranean ports route. Under the new deal, the ships will use Shell's infrastructure in cruise ports to refuel with LNG throughout their route
In April this year, Carnival and Shell finalised a LNG supply deal to power the former’s AIDAprima/perla cruise ships while docked.
Source: Carnival Corp.


Carnival Cruise Brawl Breaks Out

Carnival Cruise Lines is investigating an altercation that took place in a restaurant involving several passengers, which was all captured on video by Irie Namma. The dispute started with a group of men and women arguing near the buffet line. The fight broke out within seconds, and chairs went flying across the room. Carnival cruise ship security reacted fast and managed to break up the fight within seconds Unfortunately, the incident becomes the third cruise ship fight in 16 days. There was a fight on the Carnival Glory last week. Passengers allege that one person said something "out of line" to another. Then, two days later on the same ship, another brawl unfolded that was described as a "catfight" between two women. Witnesses said that the female passengers were pulling each other's hair and scratching in the cruise ship's casino. A few years ago, Carnival Chairman Micky Arison once acknowledged that cruise ships are no different than any city or location. Arison said "stuff happens" while on the ships. When fights erupt, the captain of the ship holds the passengers accountable for their actions. Sometimes, depending on how severe the brawls are, they are dropped off at the next port to find their own way home. Other times, the cruise line will ban them from sailing on their ships. Fights are a serious consequence when at sea. The captain and the cruise line are responsible for the safety of all passengers. The video of the fight on Carnival:

https://www.youtube.com/watch?v=NgQO06YGSiI    Source : Cruiserschoice

Note Webmaster:   Possible cause vessels are overcrowded!


Wells Fargo investor concerns

Cruise capacity growth in China should moderate to 50% from 60% in 2017, Wells Fargo analyst Tim Conder said. Combined with further distribution development and evidence of continued consumer resiliency, investor concerns will moderate, he added.

In addition, with a modest Europe capacity decrease, driven by fewer berths in the Mediterranean, and assuming no acceleration in terrorist events or intensity, 'we believe Europe could be setting up for a modest upside surprise in 2017,' Conder said.

Caribbean industry capacity growth of 4%, ongoing modest economic growth and the likelihood that North American travelers will not flock back to Europe in significantly higher numbers should set up the industry for low single-digit net yield growth for North America in 2017, Wells Fargo added.

Conder thinks Carnival's Q3 results and guidance 'could provide investors comfort on these issues and reverse overly stretched negative sentiment considering valuation, short interest and favorable Q4 seasonal trading history.'

Wells Fargo adjusted its 2016 and 2017 earnings per share estimates for CCL to $3.39 from $3.34 and $3.88 from $4.14, respectively, with fuel adding 4 cents and foreign exchange a penny per share in 2016, and shaving off 28 cents per share for fuel (with a correction to the realized fuel derivative calculation) and adding a one-cent FX benefit in 2017.

Wells Fargo estimates 2016 net yield will increase 0.5%, up from its prior 0.4% forecast, and held its 2017 net yield projection at a 2.2% increase.

The brokerage's valuation range for CCL goes to $65 to $69, from $70 to $74 previously, on lowered multiples.

'We would be buyers of CCL and [the cruise] sector' ahead of Carnival's Q3 financial report on Sept. 26, Conder said.

On Tuesday CCL shares closed at $45.82, down 37 cents.

Investor concerns about China net yields, terrorism in Europe, higher 2017 Caribbean capacity and long-term capacity are excessive, in Wells Fargo Securities' view. Source Wells Fargo.


Newbuild order for up to five cruise ships to be built in China

It may become official next Friday Sept.23 -2016 in Tianjin at China Cruise Shipping when China State Shipbuilding Corporation (CSSC) and Carnival Corporation could announce a newbuild order for up to five cruise ships to be built in a Chinese yard for a yet-to-be-named domestic cruise brand. According to a source familiar with the matter, the ships will be around 5,000 passengers and 130,000 tons, with deliveries to start as soon as 2020. It has been a solid build up in China for Carnival, which started with a memorandum of understanding signed with CSSC in 2014 to explore the possibility of a joint venture. A year later, Carnival announced it had formed a joint venture in China that intended to launch the "first world-class, multi-ship domestic cruise brand in the Chinese market" with CSSC and China Investment Corporation (CIC). And in July, Fincantieri and CSSC signed an agreement for the development of a joint venture aimed at developing and supporting the growth of the Chinese cruise industry, according to a statement. The ships will be built at one of CSSC’s shipyard on the basis of a platform licensed to the joint venture and to the SWS shipyard by Fincantieri. Statements have also said the new brand will not only build new ships, but will also operate ships (second-hand) in the Chinese market. Source : Carnival Corp.


6 Future Classes of Cruise Ships

The future of the cruise industry is bright with cruise lines having an unprecedented number of cruise ships on order. While we know details on many of these future cruise ships, there are six exciting classes of ships that we know little about. Here are six future classes of cruise ships that we know little about but we can’t wait to take a cruise on. Virgin Cruises – Ever since business mogul Richard Branson announced that he was starting a cruise line, there has been an excitement in the air about what Virgin Cruises will bring to the industry. The first of three 110,000 gross ton ships is scheduled to be completed in 2020 and the cruise line is promising to “make some waves” in the world of cruising. What we know so far is that Virgin won’t be your typical cruise, millennials will be the target audience for the cruise line.The seven night cruises to the Caribbean will leave out of PortMiami, the Cruise Capital of the World. While the design of the ships is still under wraps, Virgin stated that can you expect to see some of their signature red on them.

Carnival’s Costa and Aida Mega Ships –The 180.000 tons will be fully powered by LNG (the world’s cleanest burning fossil fuel) and each carry 5,200 passengers. The first ship will be delivered in 2019 and  upwards to 2022.

Disney’s New Ships – Earlier this spring, Disney Cruise Line announced that they have ordered two new cruise ships, with the first being delivered in 2021. While the ships will be slighter larger than Disney Dream and Disney Fantasy, these new cruise ships promise to have exciting new innovations that will be uniquely fun and distinctly Disney. Disney sets the bar when it comes to the mainstream cruise lines.

Celebrity Edge Class – Celebrity Cruises has ordered a new class of ship that will be built upon the luxury experience of the Solstice and Millennium class ships. With a total of four ships on order, the first will arrive in the fall of 2018. The cruise line stated that this “new class of ship will set the standard for premium world travel and deliver the next generation of modern luxury experiences that our guests know and love.

MSC MERAVIGLIA has moved out of dry dock, construction should begin shortly on the first Edge class ship from Celebrity. MSC World Class – While there have been some unconfirmed rumors on what these four 200,000+ gross ton mega ships will look like, they promise to be “unlike anything currently existing in the cruise industry”. The first ship is scheduled to be completed in 2022 with a new ship being completed every two years. MSC World Class ships will be the 2nd largest class of ships in the world, behind Royal Caribbean’s Oasis Class.

Viking Mississippi Cruises – Viking River Cruises, the leading river cruise line in Europe, is planning on bringing their award winning ships and service to the Mississippi River. How soon will Viking be sailing on the Mississippi? According to Viking CEO Torstein Hagen, the first U.S. Viking river ship will debut before Mardi Gras. Which year? That we will have to wait and find out.


DNV GL and Japanese Peace Boat have signed a memorandum of understanding to develop an Ecoship cruise ship

DNV GL and Japanese Peace Boat have signed a memorandum of understanding to develop an Ecoship cruise ship, a concept first mooted in 2014.

 The classification society and Japan’s NGO Peace Boat signed the MoU on Tuesday at SMM 2016 in Hamburg to collaborate on the design, construction and operation phases of the Ecoship and the promotion of the Ecoship as a flagship for climate action and sustainability in shipping.

The Ecoship concept was first heard in 2014 in Hamburg, where shipping and non-maritime experts worked together to develop a whole system-integrated design approach, based on the belief that elements of a system work best when they are specifically designed to complement rather than compensate for each other.

'The cruise industry is growing so fast, particularly in East Asia, and the need to mitigate the environmental impact of such expansion is very important,' said Yoshioka Tatsuya, founder and director of Peace Boat.

'Through its technical characteristics and in the programmes that it carries out we hope it will encourage a model for "green" cruising and further innovations in the cruise industry,' Tatsuya said.

Architectural naval design firm Oliver Design has based the Ecoship design on biophilic principles, using the solutions nature has evolved. The plan incorporates cutting-edge technology to improve efficiency, reduce waste and minimise environmental impacts.

Some of the most notable features are 10 masts to harness wind energy for propulsion, solar panel-covered sails and a 6,000-square-metre top deck solar farm, a closed-loop water system to reuse, purify and re-purpose water, and waste heat recovery systems where it is hoped that 80% of the energy normally lost in the air and in the water can be reclaimed for use.

'We believe DNV GL has an important capacity to evaluate novel designs and is very agile in providing the proper answer to each new safety and technical challenge,' said Andres Molina, Ecoship project director.

Ecoship will carry around 5,000 passengers on educational trips to promote human rights and sustainable development in-line with Peace Boat’s ethos. "The cruise industry is growing so fast, particularly in East Asia, and the need to mitigate the environmental impact of such expansion is very important," Peace Boat’s founder Yoshioka Tatsuya said. "Through its technical characteristics and in the programmes that it carries out we hope it will encourage a model for ‘green’ cruising further innovations in the cruise industry." But where the Ecoship really sets itself apart from other low-emission vessels, is the sheer number of sustainability innovations and resources that it draws from to enhance performance, lower emissions and improve fuel efficiency. The 55,000 tonne ship will have 10 retractable solar-panelled sails retractable wind generators to produce renewable energy which is used to power a hybrid propulsion engine. Its upper hull will be designed in line with a whale’s appearance and with aerodynamics in-mind. The external frame of the boat will be coated in a way that mimics fish skin to reduce drag and reserve fuel.

The ship is planned to sail its maiden voyage in 2020, although no firm yard order has been signed.


Oktober cruisemaand

DRIEBERGEN – In de maand oktober organiseert CLIA (Cruise Lines International Association), net als vorig jaar, een grootschalige promotiecampagne rond cruises. Eerdere jaren werd oktober altijd uitgeroepen tot 'Oktober Cruise Maand'; dit jaar is gekozen voor de insteek 'Plan A Cruise Maand'.De campagne loopt van 1 tot en met 31 oktober en bestaat uit verschillende onderdelen. Daniele Felix, national representative voor CLIA Nederland en nauw betrokken bij de totstandkoming van de campagne, legt uit: “Het is een wereldwijde campagne, waaraan alle CLIA-leden deelnemen. De slogan van dit jaar is ‘Cruises, er gaat een wereld voor je open’. In de campagne willen we, in samenwerking met onze leden en de reiswereld, de consument alle aspecten van een cruisevakantie laten ervaren en hem/haar proberen te interesseren voor deze vorm van vakantievieren. Er is voor de communicatie een apart logo ontwikkeld, dat in alle uitingen terugkeert. Ook hebben we aparte filmpjes laten maken die de kijker een goede indruk geven hoe het leven aan boord van een cruiseschip eruit ziet en wat je kunt verwachten bij een cruise. Oktober staat in het teken van diverse PR-activiteiten, een speciale radiocampagne en een grote online promotie. Ook worden de reisagenten waarmee we samenwerken betrokken in onze promotieplannen. Ook op social media worden door de diverse rederijen en ons de cruises en alle cruise-ervaringen de komende maand volop gepromoot met de hashtag #MyHoliday."
 Zo bezoeken in de week van 3 tot 7 oktober 150 studenten van INHolland middels een speciale salesblitz driehonderd reisagenten in Nederland om hen te infomeren over de speciale cruisemaand en hen - aan de hand van een enquête - te vragen hoe zij over cruises denken. De resultaten van dat onderzoek worden in november verwacht.

Vier wekelijkse thema’s
Ook dit jaar worden door CLIA diverse thema’s ingezet voor de promotie, zowel online als in print (zo is er begin oktober een speciale cruisespecial in de Telegraaf). De thema’s zijn onderverdeeld per week.
- Van 1-9 oktober is het thema ‘Family Friendly Cruise Week’, waarbij de nadruk op families en cruises ligt en wordt gepromoot dat cruises ook zeker voor families geschikt zijn.
- Van 10 tot 16 oktober is het ‘Discovery Cruise Week’, waarbij alle aspecten die je tijdens een cruise kunt ontdekken centraal staan.
- Van 17 tot 23 oktober is het ‘Culinary Cruise Week’, met informatie over alle culinaire aspecten van een cruise.
- De laatste week, van 24 tot 31 oktober, staat in het teken van ‘Luxury Cruise Week’, waarbij ingehaakt wordt op de luxe vorm van vakantievieren bij een cruise.

Winactie op Sky Radio
De hele maand oktober wordt er op Sky Radio vier keer per dag een commercial en een tag-on over cruises uitgezonden. Hierin wordt verwezen naar een speciale cruisepagina op SkyRadio.nl, waarop een prijsvraag staat en de bezoeker kans maakt op een cruise. Tegelijkertijd komt er ook een grote bannercampagne, waarin nogmaals naar de vier thema’s afzonderlijk en de winactie op Sky Radio wordt verwezen.

Cruise-event
Last but not least: op 22 en 23 oktober a.s. vindt in de Passenger Terminal in Amsterdam het speciale Cruise-Event plaats. Diverse CLIA-leden zijn tijdens dit event aanwezig om hun cruise-aanbod (onder andere via presentaties) onder de aandacht te brengen van een groot publiek.